' “We try a lot of new things as we develop new levels. “The last few years we’ve shipped more new levels, and we also constantly go back and tweak older levels when some have become too hard or to update the earlier levels,” said Tjodolf Sommestad, chief development officer at King. This is all the result of the company's effort to make the most exciting content they could over the last eight years. As players work to painstakingly complete each stage, they'll be privy to lots of exciting additions like special effects and power-ups like 30 minutes of Color Bombs, Swedish Fish, and Striped Wrapped Candies. It will also be offering the same reward for other millennial milestones with Level 1,000 on July 5, Level 2,000 on July 7, Level 3,000 on July 8, and Level 4,000 on July 9. King is offering a 24-hour window as part of its 5,000th level party that will allow any player, level 10 or above, a one-time free play-through. And now, King is celebrating its 5,000th Candy Crush Saga level on July 10.
The game has over 9 million players who log over 3 hours of playtime each day as they complete the levels developers in Stockholm, Sweden work hard to create to the tune of 30 each week. Part of it is ensuring there's plenty for players to burn through in terms of new levels every time they play.
But what's the secret to keeping said players engaged and excited about the content they're consuming? Ever since Activision Blizzard acquired mobile developer King Digital in 2016 to procure the massively popular minds behind games like Candy Crush Saga and Bubble Witch Saga, it's been smooth sailing for the creator, which boasts over 272 million monthly active players.
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